200Cr+ Views: Amitabh Bachchan’s Eye-Opening KBC Moment on Veganism Triggers National Conversation
A short video clip featuring Amitabh Bachchan reflecting on consuming dairy and meat during an episode of Kaun Banega Crorepati has sparked a widespread public discussion after being shared by @AnimalSaveIndia.
The clip captures a moment where a contestant Siddharth explains the ethical foundations of veganism, including compassion for animals and questions surrounding practices within the dairy industry. Bachchan listens attentively and responds with visible introspection — a moment that has resonated deeply with audiences.
Since being uploaded by Animal Save India, the video has crossed 219 crore views, and received over 93 lakh likes, making it one of the most widely viewed and discussed mainstream moments in India’s digital space.
Video link (Instagram): https://www.instagram.com/reel/DRBkZr8kolI/
Video link (X): https://x.com/animalsaveindia/status/2000941346253890009
Amitabh Bachchan, speaking on Kaun Banega Crorepati, reacting to a contestant’s explanation of veganism and animal rights said, “Hamari vichaar dhaara aapne badal di hain… jaakar ke aaj pareshaan hounga main…”, he also said, “gaaye doodh deti hain, lekin vah doodh deti hain apne bachhde ke liye, hamare liye nahi…”
(“You have changed the way I think… I will go home today feeling disturbed.”, he also said, “cows produce milk, but that milk is meant for their calves, not for us…”)
Commenting on the public response on the clip Aprajita Ashish, Founder & Director, Animal Save India said, “This moment mattered because it wasn’t preachy or confrontational, it was candid, honest and reflective. When someone as widely known and respected as Amitabh Bachchan pauses to reflect on animal ethics on prime-time television, it urges people to pause, think, and reflect. The response to this video shows that society is more ready for this conversation than we usually assume.”
Animal Save India stated that the scale of engagement reflects a growing public openness to conversations around animal rights, veganism, compassion, and ethical food choices especially when such discussions emerge organically in mainstream cultural spaces.
