MILK IS NOT VEGETARIAN

The dairy industry hides behind a myth. Help us expose it.

The Story Behind the Campaign

For generations, we’ve been told that milk is vegetarian — a harmless, even sacred part of a vegetarian diet but…

Behind every glass of milk, there are…

Photo: Anipixels.com

Forced insemination and pregnancies

Photo: Anipixels.com

Separation from mother and killing of calf

Photo: Anipixels.com

Slaughter of female cows when milk declines

Photos: Anipixels.com

In India, where vegetarianism is often seen as a symbol of compassion, this hidden cruelty remains invisible to most. The “Milk is Not Vegetarian” campaign exists to challenge this myth and force a national conversation.

This is not just about food — it’s about justice. It’s about ending a cycle of suffering disguised as tradition.

This is taking headlines by a storm!

Toolkit - Take the campaign to your Streets

This toolkit contains everything you need to bring “Milk is Not Vegetarian” to your city — ready to print, wear, and share.

How to Use This Toolkit:

  1. Print it, post it everywhere.

  2. Reach out if you need help.

  3. Financial assistance may be available but cannot be guaranteed — please try to fund and act independently as much as possible.

Downloads include:

  • Banner Artworks

  • Placard Templates

  • T-Shirt Artwork

  • Social Media Graphics

All resources are free to use.

Green WhatsApp icon with white speech bubble and telephone receiver symbol inside

Banners

Buffalo Centric

Cow Centric

Placards

Cow Centric

Buffalo Centric

T-Shirt

HELP US DEBUNK MYTHS AROUND THE DAIRY INDUSTRY

MYTHS

Milk doesn’t harm animals.

Dairy calves grow up with their mothers.

Dairy is sustainable.

Vegetarianism and Dairy go together.

FACTS

Cows are killed once their milk production declines.

Calves are taken away within hours to keep the milk for human consumption.

Dairy farming contributed to GHG emissions, water pollution and deforestation.

True compssion means refusing all products of exploitation - including dairy.

THE IMPACT SO FAR

Voices from the Streets

We’ve only just begun but the movement is growing!

Six hundred and seventy-six

and counting

Banners Placed

Twenty-three

and counting

Cities United for the cause

Hundreds of Thousands

Views through Viral Social Media Content

and counting